Inventures Guides, Launches and Grows Alliances. We help accelerate market awareness and acceptance of innovations, new standards, and initiatives by offering alliances a blend of strategic counsel, thought leadership, and operational support services backed by superb people, proven best practices, and best-in-class tools
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Inventures develops alliance marketing communication strategy and launch plans for maximum visibility
After startup planning comes the actual launch. Inventures will work with your team to develop a launch plan and execute key deliverables, to help you get maximum visibility for your initiative based on your goals and budget considerations.
Marketing Communication Strategy
The right marketing communication strategy is crucial to successfully launching a new alliance. Alliance growth depends on effective delivery of a strong value proposition to your desired membership. Typical tasks include:
- Promoting the alliance and communicating its objectives effectively to the industry at large
- Generating interest in joining the alliance through broad awareness of the value proposition
- Recruiting new members whose interests align with alliance business objectives
- Deciding how best to formally launch the alliance (e.g., a "soft" launch, a big launch via a special event, etc.)
Find out how your alliance can benefit from our expert alliance marketing and launch services. Contact us to learn more.
After the launch, your alliance is operational and Inventures
can provide ongoing consortium management services
including operations and administration support.