Inventures Guides, Launches and Grows Alliances. We help accelerate market awareness and acceptance of innovations, new standards, and initiatives by offering alliances a blend of strategic counsel, thought leadership, and operational support services backed by superb people, proven best practices, and best-in-class tools.
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Our Marketing and Communications team works with top media and industry analysts from around the world.
Driving adoption of a solution through an industry or value chain requires an engagement strategy that includes building awareness of the ecosystem and its successes. The “build-it-and-they-will-come” approach typically doesn’t work.
"It’s Not Just About Innovation
It’s About Thriving Markets"
We know that budgets available for ecosystem awareness activities are usually a fraction of the levels normally allocated to product and brand proliferation. We provide experts and solutions tuned specifically to these push-pull dynamics.
Our experts work with ecosystem leaders to develop realistic goals, objectives, and priorities, and then define the marketing mix with the most effective use of funding. The alliance strategic marketing mix addresses both traditional and electronic components and incorporates:
- Public relations
- Analyst relations
- Branding / identity design
- Marketing communications
- Education and outreach programs
Our capabilities don’t stop at the resources we have available internally. Our marketing staff works with top media and industry analysts from around the world. Where necessary, we can tap into a network of trusted partners to address specialized needs, deliverables, and services that may be required to create alliance awareness, industry adoption, and ecosystem growth.