Analysts: Consumer Electronics

Google TV - Searching for Success
Parks Associates: Consumer Electronics

7 Jun 2010 - 22:00

In this white paper, Parks Associates reviews the connected CE landscape and analyzes the strategy behind Google's entry into the connected TV market. The research firm looks at the pros and cons of Google's strategy and the likely reaction of pay-TV service providers.

The Role of the Set-Top Box
Parks Associates: Consumer Electronics

21 Apr 2010 - 14:00

The set-top box (STB) is the primary point of entry into the digital home for television services, including cable TV, DTH, and IPTV. This device has evolved beyond its historical role as a simple black box sitting on top of a large TV set into a smaller form-factor device supporting a variety of functions, notably interactive television applications.

From Boob Tube to YouTube: Consumers and TV
Parks Associates: Consumer Electronics

25 Feb 2009 - 16:00

The paper looks at the changing role of the television as a multipurpose content receiver, examining the consumer need for new media centralization and access features and their desire for new connected TV experiences. For purposes of this paper, we will examine consumer drivers for a connected TV experience in both the U.S. and the U.K.

The Future of Networked Devices & Digital Content
Parks Associates: Consumer Electronics

23 Jan 2009 - 16:00

Parks Associates analysts give insight to the future of networked devices and digital content.

Strong Opportunity for Consumer Applications of UWB and Bluetooth
West Tech: Consumer Electronics

31 Oct 2008 - 16:16

Latest WTRS report finds focusing on consumer needs is key to industry success and drives wireless applications.
"Today market uncertainty is in the forefront of public thought and concern," according to Kirsten West, PhD, principal analyst with WTRS. "This is the time for companies to invest in research and development of the next emerging wireless technology in preparation for the inevitable recovery of markets. It is not a good time to release consumer products based on emerging wireless protocols that do not satisfy a clear need. In current market conditions consumer delighters will not mean successful strategy, instead meeting essential consumer requirements at the lowest cost will be the winning tactic."

No Way to Regulate Mobile TV in Europe
Parks Associates: Consumer Electronics

21 Aug 2008 - 16:00

This white paper discusses efforts to create mobile TV standards in Europe, with a comparative analysis of past standards efforts.

Super Buyers: The Key Broadband Segment Buying CE Products
Parks Associates: Consumer Electronics

20 May 2008 - 16:00

This paper addresses the Super Buyers, the segment of consumers purchasing the majority of CE products and their demographics and attitudinal behaviors regarding the purchase of consumer electronics. Understanding the Super Buyers segment, including what influences them and what purchasing factors are important to them, is key to success in the market.

Digital Lifestyles and the Service Provider
Parks Associates: Consumer Electronics

21 Apr 2009 - 16:00

Service providers are currently facing issues brought on by the economic and housing crisis, slowing subscriber growth, and increased competition – where the right combination of services or the wrong pricing dynamics can woo subscribers from one carrier to the next. Although the priorities of service providers have been consistent over time, the steps necessary to fulfill them have changed.

Europe: Home Network Update
Parks Associates: Consumer Electronics

16 Apr 2008 - 16:00

This white paper analyzes the market status and impact of home networking deployments in Europe.

How Hollywood can Out-Apple Apple
Parks Associates: Consumer Electronics

26 Feb 2008 - 16:00

Parks Associates and the Entertainment Technology Center at USC detail steps to achieve profitable mobile content distribution on mobile platforms and devices.

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