Client Profile: Smart TV Alliance
Creating a truly smart TV requires more than a fleet of engineers. How do you generate interest in such a significant opportunity? How do you ensure the entire ecosystem supports the initiative?
Inventures worked with the Smart TV Alliance to develop a strategic plan that addressed two key Alliance stakeholders – prospective members and developers. Like any good plan, it was carefully designed to fit their budget and meet their objectives. We then initiated media and industry analyst relations to educate the ecosystem and potential stakeholders. From press releases, interviews, briefings at Alliance events or tradeshows, Inventures seasoned communication professionals help guide the way and maintain consistent messaging across all platforms to ensure success.
Today, Smart TV’s are not only increasing in popularity and technical capability but are also streamlining processes across the ecosystem for product manufacturers and app developers alike. And communication helps play a critical role in garnering broad support from stakeholders around the world.